TOW # 4 "Your Skin Color Should Not Dictate Your Future" (Visual Text)

This advertisement is called, “Your Skin Color Should Not Dictate Your Future, and it is a powerful message about the racism and stereotyping that goes on in the world today. LICRA, the International League against Racism and Anti-Semitism, is the foundation that produced this advertisement. It was established in 1927by Bernard Leacache in France, and since 1999 addresses social issues such as work discrimination, citizenship, and disadvantaged youth. The organization is targeting an audience of non-Caucasian young kids and young adults. However, it can also be meant for anyone, in order to spread awareness. This advertisement shows three babies, two of whom are Caucasian and the other Hispanic. The Hispanic baby is dressed in a maid’s outfit with a rag and a duster, trying to show the stereotypes society gives people of color. This advertisement uses satire to highlight the human vices of discrimination and racism in order to reform them. By doing this it is making the audience aware of how they themselves might judge someone based on their skin color. This advertisement also uses pathos to achieve its purpose. By using babies as the subject of this picture it is invoking an emotional response from the audience that may not have been achieved if they used older subjects. It brings about sympathy from the audience making them want to do something to fix the social issue. I find this advertisement extremely successful in persuading the reader and achieving its purpose. The picture perfectly appeals to the reader’s feelings of sadness and need to do something to change this horrible societal problem.

SOURCE: http://www.boredpanda.com/powerful-social-advertisements/