In the October 16, 2014 issue of The Philadelphia Inquirer,
an article named 2D Ebola Case Raises
Urgency addresses the Ebola virus that has been brought to the United
States. Written by three successful authors at the Washington Post, Mark
Berman, Lena H. Sun, and Joel Achenbach, the article discusses the outbreak and
the reactions of American citizens. Their audience being Americans specifically
in the Philadelphia area, the authors attempt to inform their readers of new
developments regarding Ebola and the feelings of the American public. Ethos, logos
and diction are three forms of rhetoric the authors use to achieve their
purpose. Throughout the article, the use of credible sources, such as the
Center for Disease Control and Prevention’s Thomas Frieden and David Daigle, as
well as President Obama, allows the authors to appear trustworthy and establish
their credibility. These professional testimonies also allow the authors to provide
the reader with factual information. They write, “Frontier Airlines and the CDC
scrambled to contact the 132 passengers aboard flight 1143”. This enables the
reader to comprehend the reality of the situation and understand the actions
being taken to prevent further outbreak. Also, when quoting President Obama,
they write about Obama’s experience at Presbyterian Hospital in Dallas, Texas,
where he hugged, kissed, and shook hands with the doctors and nurses who took
care of the Ebola patient. By providing this fact, the authors are trying to
evoke a sense of calmness in the reader, while furthering President Obama’s message
to Americans that Ebola will not become an epidemic in the U.S. Certain diction
that the authors use allow them to establish the feelings of the American
public with words like “Lied To”, which is the title for the third section of
the article. Those two words alone portray the feelings of all Americans; they
feel lied to. They feel they have been misled regarding the preparation of
hospitals and prevention of the disease, when they allowed the second nurse,
Amber Vinson, to board a plan. I believe Berman, Sun and Achenbach achieve
their purpose throughout this piece. They effectively informed their readers on
the newest developments of the disease and social reactions.
Sunday, October 19, 2014
Sunday, October 12, 2014
TOW # 6 "You Owe Me" (Essay)
In this essay, You Owe Me, Miah Arnold tells her story about
teaching English to the dying patients at the MD Anderson Cancer Center. Dr.
Miah Arnold holds a Ph.D in writing and literature from the University of
Houston, as well as teaches both children and adults alike throughout Houston.
In her essay, Arnold discusses some of the terminally ill students she works
with. Her target audience is parents and caretakers who must suffer the
horrible fait of losing their child. Keeping in mind her audience, Miah Arnold’s
purpose is to provide comfort for those parents and caretakers who do have to
suffer the death of their kids. Trying to achieve this, Arnold uses
characterization of some of her students. “Whatever it was he saw endowed him
with an overwhelming generosity of spirit and the most intense humanity I had
ever witnessed” (Arnold 30). This description is of Gio, one of her students,
who was given only two months to live and after he received this news his
entire personality changed, but not in a bad way. He did not mope around or
break things or scream at people, he became kind. She uses this to show that
death does not have to be sad or scary. If it was not either for Gio why should
it be for his parents? Another rhetorical device Arnold uses is anecdotes. She
explains in one section of her essay about a time when one of her students’
mothers came up to her after a class and said, “I just stood outside the door
and listened to Umberto laughing...” (33). This anecdote serves her purpose
because it reveals a deeper meaning for her essay. Not only does this show that
parents can still find some joy watching their children at the end of their
very short life, but also that that child can enjoy it as well. I believe that
Miah Arnold achieves her purpose very well. I became very sad yet joyous when
reading this, which I believe is the feeling Arnold was trying to bring forth
from her readers.
Sunday, October 5, 2014
TOW # 4 "Your Skin Color Should Not Dictate Your Future" (Visual Text)
This advertisement is called, “Your Skin Color Should Not
Dictate Your Future, and it is a powerful message about the racism and
stereotyping that goes on in the world today. LICRA, the International League
against Racism and Anti-Semitism, is the foundation that produced this
advertisement. It was established in 1927by Bernard Leacache in France, and
since 1999 addresses social issues such as work discrimination, citizenship,
and disadvantaged youth. The organization is targeting an audience of non-Caucasian
young kids and young adults. However, it can also be meant for anyone, in order
to spread awareness. This advertisement shows three babies, two of whom are
Caucasian and the other Hispanic. The Hispanic baby is dressed in a maid’s
outfit with a rag and a duster, trying to show the stereotypes society gives
people of color. This advertisement uses satire to highlight the human vices of
discrimination and racism in order to reform them. By doing this it is making
the audience aware of how they themselves might judge someone based on their
skin color. This advertisement also uses pathos to achieve its purpose. By
using babies as the subject of this picture it is invoking an emotional
response from the audience that may not have been achieved if they used older
subjects. It brings about sympathy from the audience making them want to do
something to fix the social issue. I find this advertisement extremely
successful in persuading the reader and achieving its purpose. The picture
perfectly appeals to the reader’s feelings of sadness and need to do something
to change this horrible societal problem.
SOURCE: http://www.boredpanda.com/powerful-social-advertisements/
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