Kat Mittman Kobak is a law student,
turned pilates instructor, turned small business owner. She is also a close
friend of my family, and is now making jewelry for celebrities, such as Taylor
Swift, Jenifer Hudson, John Mayer and Miranda Lambert. In the Style and Soul
section of the Philadelphia Inquirer, Elizabeth Wellington promotes Kat’s
business, by using background information and well-known celebrities to invoke
logos and ethos.
The author, Elizabeth Wellington,
gives a brief history of Kat in order to make her likeable and sell her
products. Wellington writes how Kat graduated from law school, but never took
the bar, worked as a pilates instructor, became a mom three years ago and so
on. By describing her life, Wellington makes Kobak more relatable to the
audience and convinces the people who are just like Kat to buy her products. Wellington
also gives examples of famous music stars, which wore Kat’s products, to appeal
to both logos and ethos. The celebrities like, Taylor Swift, make Wellington’s
audience want to buy Kat’s jewelry because they could be wearing the same
jewelry as the people they see in magazines and people they listen to on the
radio. It is the same as when, Julianne Hough, is promoting Proactive on TV, it
makes regular people want to buy it. These two forms go hand and hand because
they both try to convince people who are just like the designer to buy the
bracelets, necklaces, and earrings; as well as, make the designer seem very
impressive.
As someone who has seen Kat’s work
first hand, and who has worked for her making bracelets, I can honestly say
that Wellington fully captures how amazing Kat and her jewelry is.
No comments:
Post a Comment